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What are unadjusted impacts when performing A/B testing analysis?
What are unadjusted impacts when performing A/B testing analysis?
Updated over 10 months ago

The Unadjusted Impact table shows differences between the treated group and the control groups across all available attributes (dependent and independent variables). These differences are computed prior to any propensity score matching, and are therefore unadjusted. They provide a good view of how alike or different the two groups actually are.


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